Sabritas X Netflix Money Heist: A Daring and Unique Food Packaging Design

Engaging Consumers and Igniting Social Media Buzz

Introducing the Sabritas X Netflix Money Heist collaboration, a limited-time promotion that combines the excitement of the popular TV show with the joy of snacking. This unique food packaging design aims to engage and encourage people to share and collect the packs while igniting social media buzz.

Working with Netflix on a show promotion for the first time, the designers at PepsiCo Design and Innovation faced an important and historical moment. Their challenge was to create a design that not only captures the essence of the Money Heist series but also stands out on the shelves and grabs the attention of consumers.

The Sabritas X Netflix Money Heist packaging design is a testament to the creativity and innovation of the team. With its bold and eye-catching visuals, it immediately transports fans of the show into the thrilling world of heists and suspense. The use of vibrant colors and dynamic typography adds a sense of excitement and energy to the design, making it hard to resist.

But the uniqueness of this design goes beyond its visual appeal. The packaging is designed to be collectible, encouraging consumers to seek out different designs and share their collections on social media. This interactive element not only creates a sense of community among fans but also generates organic buzz around the promotion.

Recognizing the excellence of this design, the Sabritas X Netflix Money Heist collaboration was awarded the Iron A' Design Award in 2022. This prestigious accolade is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The packaging design's integration of industry best practices and competent technical characteristics not only fulfills its purpose but also contributes to a better world.

In a year filled with challenges, the Sabritas X Netflix Money Heist collaboration stands as a testament to the power of creativity and innovation. It not only captures the essence of the popular TV show but also engages consumers, encourages social media interaction, and sets a new standard for food packaging design.